Sunday, July 19, 2015

A New Model for Email - User Pays

Email distribution of such things as monthly statements has had a huge impact on snail mail. 

Australia Post is struggling to make ends meet in its letter postage department.

Conversely, the parcel postage department is expanding because of huge numbers of online purchases. Unfortunately, for Australia Post, the latter doesn't seem to be a large enough increase to ensure a solid annual profit. It's a dilemma someone will need to solve and it's not unique to Australia.

There are still numerous people who rely on the postal service, so it's not feasible to simply drop the service.

When my wife and I discussed this issue recently, she suggested a fee should be placed on business email. Initially I thought it was a silly off-hand comment, but the more I thought about it, the better idea it became.

If each email had a very small amount charged against it, the level of spam would probably drop immediately. So would a lot of unnecessary email.

Coming up with a foolproof method of collection would, however, be difficult.

Firms like Google with it's Gmail would make a fortune overnight if every email it processed cost its sender a small amount.

What do you think of this idea?


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