Friday, April 3, 2015

How to Improve Results of a Keyword Search

By guest author Mike Miranda

Improve Results of a Keyword Search

Most know that in order to have a successful SEO and marketing campaign, companies need to know the best keywords to use on their site. This helps to ensure that they are able to achieve a good ranking in the search engines for those terms and that their customers will be able to find them. It’s the skeleton of all great sites and campaigns. However, it is not always easy for people to understand just what they need to do in order to improve their keyword search results and actually get the right words and phrases.

Fortunately, there’s a relatively simple tactic that you can employ to begin a keyword search. Those who still find that they are not getting the results they want can always work with an SEO specialist who can help. For those who are willing to try it on their own, consider the following.

All the Words

Build a list of all of the potential words that are relevant to your business, and words that you feel customers may use when trying to find a site such as yours. It’s important to use a variety of methods to come up with these words, including analytics, internal search data, PPC data, competitor research, and Google tools. This will give you a large list of potential words.

You do not want to use all of these words though. You need to focus. Prioritize the most important keywords for your current campaign. These words that make it to the top of the list are the ones that you will want to use in your content and that you will want to track.

How many of these keywords should you have? It depends on the size of the campaign, the company, and the number of brands and products you may be trying to promote. Some very large companies may have hundreds of keywords on which they will focus. Smaller companies may have twenty, or perhaps just a handful.

Thinking Locally

If you have a smaller company and you are trying to get some local business, then it’s important that you add your location to the keyword search. For example, if you happen to own a small hardware store in Perth, to be more competitive, using “power saw in Perth” would be more beneficial than simply using “power saw” as a keyword. Think about your individual situation when you are doing the keyword search.
Mike Miranda is a writer and PR person for NAF Digital.  


  1. More good advice from Mike Miranda. I always use at least three keywords in a search phrase and find it most successful.

  2. Here's another great item about this topic at Sitesell:

    Recommended reading for those interested.


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