Wednesday, December 12, 2012

Working Smarter: How Digital Signage revolutionized the Internet Marketing industry

By guest writer Catalino Calacar

Using different tools in order to properly market your business on the internet is quite common these days. Almost nobody stays focused anymore on a single method that can produce good results in terms of promoting a product, a service, etc.

Besides the ordinary ads and banners we see on the internet there is also a secret weapon that will help anyone willing to produce an effective marketing campaign. But not just any campaign. One method that reaches both an online and offline audience. Yes, it’s true! You can use the web to reach certain people that don’t have direct access to computerized devices or they are out, let’s say for shopping.

The technology is called Digital Signage and in its traditional form it is not something new.

What is Digital Signage?
You know those TV screens you see installed in more and more public areas like stores, restaurants, above gas pumps, food menu boards, and lots of other places. Well, that’s called Digital Signage.

In the old days, TV screens were used to connect to VCR’s and everything was done manually and locally. From creating the content to deploying content on screens. Now, using the web to manage an Ad campaign and publish it on hundreds or even thousands of TV screens placed anywhere in the world has been a common method for users that run a Digital Signage network. 

But let’s see how it works and how using a web based Digital Signage network can help you reach an audience that has no direct access to a computer.

A typical Digital Signage network or a narrowcasting network is made up of several components. There is no need to get very technical at this point but what you should know is the any person or company trying to build a basic Digital Signage network needs to have access to some sort of Signage software that manages and sends multimedia data from a computer to a network of TV screens installed on location. And by location we can refer to a local shop, a local bank, a mall, etc.

Using the dedicated software, content is created. Then it is sent to the TV screens using the internet. Useful information like weather, RSS news, or even LIVE TV can be shown on the screens along with ads, images, videos and so on.

The idea is that dynamic media content displayed on the TV screens can be easily replaced or updated remotely and this is the main advantage over using local ads or messages. Anyone passing by the TV screens can view your content and if you are using a KIOSK based touch screen they can even interact with the TVs by accessing different modules like the Facebook component, the Twitter component, and others. This is also good when you are planning to reach an elderly audience or certain classes of people that live in rural areas and don’t have access to the newest technology on an everyday basis.

Using Digital Signage can help you  build an effective marketing campaign and having the option of using HTML snippets based on any Signage Presentation, it means that you can create the content once and then view it both online and offline.

Author bio:

MediaSignageInc is a privately held company that provides Digital Signage software for FREE. Our software supports all the latest web standards including HTML5, Flash, HD videos, MRSS, Weather, Live TV, a robust open source software development kit and much more. Our goal is to offer the best Digital Signage solution that can propagate seamlessly to all digital mediums including digital menu board, mobile, tablets and all types of screens; build it once and run everywhere.


  1. Wow! this article such a great information shared for all which are related for Digital Signage Solutions. i like it.

  2. Thanks Mike ... glad that you could get a link in.

  3. Nice concept.I really appreciate that you have made on your site.Nice information for us regarding Digital signage


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