Wednesday, August 29, 2012

Working Smarter: Digital Imagery Key to Business Success

They say a picture speaks a thousand words. But a good picture can also sell a product.

In the modern digital world of websites, social media and e-commerce, taking great photos of your products has become paramount to retail success. Using the right images on your website can capture the attention of visitors and portray a positive company image. Using the wrong images can cast a bad first impression, meaning that those visitors may bounce straight back to Google to find another option. The end result is that you lose business.

Your website is a visual representation of your business and what it sells. Users aren't able to touch, smell or test the products you sell; they are only able to see photos and read descriptions. This makes product photography one of the most important aspects of your website.

The importance of getting your online photos right has been proved by numerous studies. For example, in 2010 an eye-tracking survey was conducted by Jakob Nielsen, a renowned website expert. The survey revealed that generic images on a website (those images which are there for purely decorative, "feel good" purposes) are largely ignored by most web users. In other words, users on a website are invariably looking for specific information.

They want to see images that help them understand your products and that make them feel confident about buying from you. But there's more to it than simply taking photos of all the products you stock. You need to consider composition, angles, backgrounds, lighting, touching up and quality editing.

Ideally you should invest in a good photographer to help you with this ... he or she will be worth every penny. Just remember that with today's sophisticated technology there's an expectation that your images online will be of good quality.

You can't get away with out-of-focus or unappealing images. The more time, money and effort you invest in digital photography, the better the results for your business.


Extracted with thanks from an article by Brad, Driver Web Design, a leading Central Australian firm that creates Websites, Applications, Viral Videos & Social Media.

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