Tuesday, September 1, 2015

Article Writing to Improve Sales

Ezinearticles Performance Report

Do you write articles to promote your business?

If not, then you may be missing a golden opportunity.

Many organisations now have blogs for their businesses. They write helpful articles relating to their products and services. By helpful, I mean they aren't simply sales blurbs that tell you how wonderful something is with a "buy this" invitation every 10 lines. That style doesn't work.

What does work, according to Sitesell guru Dr Ken Evoy is pre-selling. By that he means discussing something related to a product that doesn't directly push the product but which has links to it.

SBI!

For example, if you sell airconditioners, you might write a short article about cleaning the air filter and why it is important and in that article link to your airconditioning products.

You may do these articles by blogging or alternatively submit them to an article repository site like Ezinearticles.

Ezinearticles allows readers to download your article and post it in their blogs, sites or otherwise use them provided they give you full acknowledgement. They must also include a link to your site.

If you look at the Performance Overview graphic above you will see that I have published 94 articles at Ezinearticles and 6,599 readers have clicked on my link taking them to my site.

Not all my articles are about topics that involve products and services I have sold. Many are about general topics. But still, people have visited my site as a result.

If you don't have an article writing campaign as part of your promotional efforts, perhaps it's time to think about one.

If you can't do it yourself, you can hire other people to do it for you.

Does this sound like a great idea? What will you write about?

Robin

SBI!

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