Thursday, May 30, 2013

Promotional Products: Choosing the Right One

By guest author Jasmine

It is never easy to run a business. Getting enough sales and making it successful is even harder. The fact that you have a lot of competitors can make life difficult. Then again, that’s the way it is. You have to accept the fact that running a business requires good decision making on all aspects and that includes marketing. You need sound marketing strategies that will give you an ROI in no time. Of all the strategies you can implement, giving away promotional products is one of your better options.
                                    
Knowing that you want a strategy that involves giving out promotional items is just one part of the process. The next thing you need to do is to choose what item you will use. You want items that are related to your business. For instance, if you are selling techie stuff or offering IT services, you can go with promotional USB drives. There are so many options available so you should be aware of your choices before you come up with a decision.

It is also best to go with items that are useful. Promotional flash drives are definitely useful. You are assured that whoever gets it will use it and not just hide it in their cabinets. Other items such as bags, shirts, mugs, and pens are also good options. People use these things on a daily basis, giving your brand the exposure that it needs.

When you choose an item for your campaign, you should never forget to check your budget. In most cases, it is your budget that decides what you will buy. It is not necessary to overspend on these items most especially if it is your first time to try it out. What you can do is order a couple of items first. If possible, order different promotional items and see which is the most successful amongst them.

Since there are a lot of stores where you can buy your flash drives or whatever promotional gift you want, make sure to get to know them first. Compare your options carefully and check each store before you decide to make a purchase. Read reviews and find out what others have to say. Check the selection and see if they have what you need.

Also, you have to compare prices. This is how you will see that even if stores offer the same items, their prices are somewhat different. Others are cheaper. Just be careful; you should not be fooled by price. Remember that these items will play a vital role in your marketing campaign. You want them to have good quality and to be customized properly. Ordering in bulk is one more concern. You only want a store that can accommodate your needs and stick to your deadline. You want to give these items at the right time. Expos, trade shows, seminars, launchings, and other special occasions are the best times to share your promotional items to people.

Promotional items can give your business the boost it needs if you choose the right one and give it at the right time. So do not hesitate to spend part of your funds in promotional items because they will give you an ROI in no time.

20 comments:

  1. Great thing to have great products to promote.

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  2. Indeed, promotion of the right product at the right time to the right clients can have an excellent pull effect.

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  3. This post has had the highest number of readers ever since the commencement of this blog, however, for some reason, only one person has commented.

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  4. This comment has been removed by a blog administrator.

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  5. Yes,the right one is the best one.The right one is the one end users love.Imaging when a non-golf-lover receives a golf bag,he won't like it because a golf bag is not meaningful for him.
    Promotional bags are usually one of the best promotional products as they can be widely used everywhere and have a long lifetime which allows you to use them again and again.

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  6. Yes, I agree, giving away promotional products is a good option. We've been giving USB Drives, Pen Drives to our clients with our business logo imprinted. This helps us in marketing of our brand and company logo.

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  7. Nice article. People loves free stuff, giving out promotional items is such an excellent strategy to attract new customers. Promotional logo items can be handed out during tradeshows and other corporate event. In these way you can be sure that more customers will get interested in the event at the same time promote your brand by having your company name and logo printed on these items. For promo items from Australia you may also visit http://www.davarni.com.au/

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  8. Jackson8:49 PM

    Great advice for choosing the best promotional products. Thanks for sharing.

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  9. You got a really useful blog I have been here reading for about an hour. I am a newbie and your success is very much an inspiration for me.

    License & Brand Licensing Europe

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  10. Do you subscribe to any other websites about this? I'm struggling to find other reputable sources like yourself

    Amela
    promotional products Bristol

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  11. The idea of reaching a wider consumers through promotional product is a brilliant one indeed. But, as the internet is growing and increasing on a daily basis and computers being in every home the ability to buy and sell directly online has become the internet’s number one commodity. So, a simultaneous use of online Classified Advertising will further boost the business.Example Websites

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  12. Thanks for sharing this great post. It’s very enlightening. I think you're right about getting creative with promotional products branded Promotional products are so common now that you have to make sure that you stand out more than the competitor's. It's important to have something that people will want that's interesting and that represents your brand well. I also like what you said about promotional items not needing to expensive. I think you're right. As long as they get out to people and attract their attention, they don't need to be expensive..

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  13. Nice Post, Thanks for Sharing this Wonderful information with us.

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  14. Thanks for commenting Prem.

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  15. In your second paragraph, you mentioned that you want to implement promotional items related to your company. That's a great idea, I think it would also help with keeping your employees on track with their goals. I'm running a business of my own, so I'm at the point of trying to figure out what I'm going to give away as a promotional gift. I'd love to hear some ideas on what you think I could give away, knowing that I own a screen printing company. http://www.keetonsonline.com

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  16. Obviously - or may not obviously, you have a limited budget. I'd have a couple of tiers of products. For high spend customers, I'd have something better than for low spend customers. Perhaps a beer coaster printed with your logo and contact number for low spend customers. Maybe a small company backpack for high spend customers. Everyone does pens - I have a container full of them. Something that sits on a desk (top of mind) like a ruler or business card holder could suffice. Let me know what you decide.

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  17. Thank you so much Robin for your time, and letting me know what you think!

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  18. This post is so helpful for me ! thanks for sharing these information...

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  19. Hey Henry your blog post is very impressive. I completely agree with your ideas on shopping. Thanks a lot.We have a promotional product in every category imaginable, from USB drives to apparel, printed lanyards and so much more, we’ve got you covered no matter how big or small the campaign you are after.
    Promotional Products

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