Wednesday, September 19, 2012

Working Smarter: Improving Your Marketing with Graphics

A volume of evidence suggests that the new focus of marketing is highly graphical.

Technology users are surrounded by gadgets that are visually intensive eg, iPhones, iPods etc. Social interaction programs like Facebook and Pinterest are "training" people to look for, and at graphics in preference to text-based media.

There is now a plethora of sites using video footage for sales media and of course the news media, although somewhat slow to pick up, are now increasing their use of online video footage.

Crystal Gouldey, Education Marketing Associate at AWeber Communications in her recent article,

"The Email Design Strategy That Gets 215% More Clicks"

discusses how a client increased his marketing response rate by using an email newsletter link that uses graphics.

You can read Crystal's article by clicking on the link above. After you've read it, you could ask yourself the question, "Is your marketing program sufficiently graphic to get the response you want?"

Robin



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