Saturday, August 4, 2012

Working Smarter: Is there an iPhone 5?

The Apple company is a master of innovation, developing client expectation and making sales, with the highest income of any private business organisation on the planet. In fact, Apple has so much spare cash, it doesn't know what to do with it.


Now there are rumours circulating about Apple having produced an iPhone 5. All of those cashed-up techno-geeks who like to keep ahead of the technological herd are wondering where they can buy the latest and greatest toy.

This is an excellent marketing strategy that develops client expectation and desire and, although it can cause some people to delay purchasing the iPhone 4S (the current model), some of them will get the existing model because they won't be willing to wait for the supposed new model. Their desire will exceed their patience.

It's easy for Apple to create expectation and desire about it's iPhones and other technology because it is leading edge, popular and affordable to many millions of customers; there is an increasing, high demand. If you sell bagels or airconditioners, it may be a bit harder for you to create the same buzz about your products or services. That doesn't mean you shouldn't try.

Although there are only so many things you can do with a bagel, you can change the packaging they come in. Or perhaps the writing and graphics on the packaging. If you can come up with something really novel, you will find people will buy more bagels ... or new customers will appear.

Whatever you sell, consider how you might make your product innovative, different and more popular and try to create buzz about it. If you can associate it with something very popular, like the iPhone 5, it could be a winner. Why not the iPhone 5 bagel to coincide with the inevitable release of the Apple iPhone 5? Sound stupid? It might not be as stupid as you think.

Whatever products or services you sell, occasionally you need to review what you are doing and try to find some way or renewal. If you don't, you'll most likely be left behind.

Robin

PS: Read this interesting article about the iPhone 5 here.

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