Saturday, April 21, 2012

Working Smarter: How to Link Your Viral Publications

Viral reports and ebooks can be a great way to spread the word about your products and services and make sales.

For those who aren't familiar with the term, "viral" publications are those that are given freely and usually contain useful and valuable information for readers. Because they are free and useful, they are passed from person to person in much the same way viruses are spread. Thus the term Viral.

Viral publications have links to relevant sales sites or other sites to which the authors want readers to visit. Thus, as the publications spread far and wide, increasing numbers of people click on links contained throughout the publication. I have publications that I distributed eight years ago from which readers are still clicking and visiting my sites.

It's this duration that requires a fireproof approach to linking. Say for example you wrote an excellent, informative article about dog care and linked to an affiliate site advertising dog care products. Many of your readers were reading, clicking and some were buying products from which you gladly received your commission. Then one day, the dog care business closed or changed it's sales link. What do you think would happen?

Yes, everyone who clicked on the link in your viral publication would get an error message "404 Page Not Found!". There goes your link effectiveness and your commission.

There's a way to resolve this dilemma.

Instead of placing your direct affiliate links in the document, what you do is create a redirection page on your own site. You then have total control over the redirection location. If an existing link becomes invalid, you redirect your link to another active link.

In the case of the dog care products shop, you would find another dog care products affiliate account and redirect the existing link to the new affiliate link. Does that make sense?

Here's an example of a redirect link: http://www.dwave.com.au/gm. This link is on my domain but an index.html page in the folder gm/ redirects users to a Group Mail sales page. If next week I want to redirect it somewhere else, I just change the redirection address in the index.html page. Every viral ebook and report that uses that link will automatically be redirected to the new location.

A word of caution. If you create a link like this, make sure you transfer your redirect page to the correct folder, otherwise it might overwrite your site index.html page which is your home page.

Can you see the benefits in doing this? If not, please ask your question as a comment and I or someone else will answer it for you.

Robin



Working Smarter - Helping You Improve Business Performance

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