Sunday, July 3, 2011

How Good is Your USP?

Have you heard about USPs ... Unique Selling Propositions? 

If you haven't, or even if you have, you may enjoy my short article about "Squash and The USP of the Older Man" which you'll find at Ezinearticles. It is, of course, a tongue in cheek article with a touch of humour and also reveals the USP I use with women ... especially younger women. (If you are a young woman, this could be a good instruction on how to avoid older men ;-))

Being serious for just a moment, a USP is essential for any business that wishes to be successful. If you don't know what it is that you do better than anyone else, how will you be able to provide a different and superior service to your competitors?

If you don't have an inherent USP, eg, you are the only company in your region that has the high cost equipment to service a D94 Automatic Widget, then identify one and work on it. Choose something you can do that is better than your competitors. Some firms for example, pride themselves on customer service and use slogans like, "We Try Harder!" (Avis Rent a Car). Others might provide home service, or delivery. Your guarantee or warranty may be longer than all of your competitors eg, the Mitsubishi Motor Company provides (I think) a five year warranty instead of a three year warranty. I think you get the drift.

Do you have a USP? Have you had it in place long enough to evaluate if it works? Do you wish to share your USP with us? We'd love to hear.

A good USP can be a strong selling point, especially for a business operating in a highly competitive market. It is essential feature of business strategy.

Until next time, take care and thanks for visiting.

Robin

2 comments:

  1. Anonymous12:08 PM

    What an interesting yarn. You do have a sense of humour and I'm working on my USP ... thanks.

    ReplyDelete
  2. I'm pleased you enjoyed the yarn Anonymous and thanks for visiting. Good luck in choosing your USP.

    ReplyDelete

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