Friday, February 27, 2009

Why You Need a URL For Your Business

Every week I receive email purportedly from major movers and shakers in industry and commerce. They come from a range of legal firms, banks, government agencies, and Fortune 500 firms that ALL have a free email account to which I am required to respond. Guess what I do with these emails?

Yes, you guessed it ... I delete them without a second glance. Quite clearly they are spam emails endeavouring to screw some of my hard-earned millions out of me.

Now, it's not only the free email address that is a dead give-away, it's also the spelling, grammar and layout; no self-respecting firm would send such a poorly written and formatted email.

My point is this: If you have just ended your career as a nuclear physicist working at NASA to sell Herbalife or earn money on some secret MLM program that is earning you millions of dollars every single month AND you have a free email address, how seriously do you expect to be taken?

Even if you have a legitimate business like mine that earns a comfortable sum, but not millions per month, you can't afford to use a free email address. It's just so penny-pinching it's incredible and says a lot about you and your business. Yes, it says that you are cheap and probably not as successful as you'd have people believe.

I mean, would you deal with a law firm whose address was lawyers@hotmail.com? I sure as hell wouldn't. Maybe I'm an email address snob ... so be it.

Do you know how much it costs to get a URL (Universal Resource Locator or something that looks like http://www.dwave.com.au)with an email address? Peanuts. Having your own URL and email address adds a little prestige and has benefits in being found on the Internet, especially if your product is your URL.

If you want to get 10 email addresses, web building and hosting, and a URL of your own choosing, you could try Global Domains International (they have a seven day trial)who will provide all that and more for a miserable $10 per month.

Alternatively, go to Go-Daddy which also has some remarkably low-cost URLs and email services that you buy as much of or as litle of as you want.

If you are serious about your business, you really need a URL and an email address to go with it. Imagine: www.you-inc.com for your URL and yourname@you-inc.com. Doesn't that look a whole lot more professional?

Robin
http://www.dwave.com.au
robin@dwave.com.au

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