Thursday, April 23, 2015

Computer Rage: Don't Kill Your Computer

Apple IIC Computer and Peripherals
When I read this article about a guy who "executed" his desktop, it brought back memories of the many times I've been annoyed by malfunctioning computers.

The first computers I ever used were Apple IICs when I was at university. I taught myself to use them because they had a software program called Zardax with which I could produce my assignments quickly and easily.

As a touch typist typing at 60 words per minute, I could churn out an assignment in no time. Zardax carried out such things as footnoting automatically resulting in quality production on what was then fan fold A4 paper.

Others had to pay someone to produce their assignments usually on an old mechanical typewriter.

Since then, I have spent decades using a range of computers and teaching computing to adult students. And I've had my share of hang-ups, blue screens, unexpected power-downs, disk failures, and more. Bugger!

Although these occasions have been inconvenient, especially once when I had typed a 20 page document only to have it "disappear" who-knows-where, I've never suffered computer rage. I've never mistreated a computer and I certainly haven't shot one, although it must have been fun.

Everyone knows that computers, like everything else, have a shelf life. The working components inside computers have an MTBF (Mean Time Before Failure).

The best thing you can do is maintain them from day one, treat them well, and have some knowledge of how long they will last based on the MTBF. For example, if you don't think your hard disk or motherboard will fail, you will be surprised when they do.

If you have a firm with a lot of computers, develop a regular maintenance and replacement program based on advice from computer professionals (not necessarily salespersons) and replace them before they begin to fail.

If your computer stock begins to have failures, address it early rather than leave it to the point of no return. Take some sensible actions to maintain and replace and you'll never have to execute your computer.


Saturday, April 18, 2015

Entrepreneurs - Australia's Newest Watch Company

I'm a great admirer of entrepreneurs because these people put their money on the line to back up their ideas. They take a risk unlike many of us (myself included) who stick to comfortable, salaried positions with little risk.

People such as Valerie Khoo who has built a successful Australian Writers Centre based upon her professional skills in journalism. Others like Nick and Giles English who set up the Bremont Chronometer company in England.

And now, in Australia we have a new watch company called Haigh & Hastings. If I'm right, this is the third of Australia's watch companies, launching it's first watch in January, 2014.

Given the dozens of companies manufacturing watches and the thousands of watches on the market, it's probably true to say that anyone starting up a watch company faces a higher than average risk of failure. After all, how many wrist watches does the normal Tom, Mary or Marsha have?

At present, I have five. How many do you have?

Of course, one of the things that entrepreneurs have is the ability to identify niche markets. Valerie did that by providing courses in writing that were apparently unavailable elsewhere.

Nick and Giles created a watch company with a difference; their watches are made from scrap metals of airplanes, mechanical encryption devices, and they also have a watch that is sold only to those who have been fortunate enough to use a Martin-Baker ejection seat and survive.

Some of their watches partner with firms like Boeing and Jaguar. This is their unique selling proposition  (USP) that sets them aside from other watch manufacturers.

Haigh & Hastings' USP seems to be evolving as that of producing commemorative and special event watches. At present, their main focus seems to be on the Gallipoli Centenary Special Edition watch which is an excellent collector's product at a very good price.

It's also timely as the ANZAC (Australian New Zealand Army Corps) memorial events occur on 25 April annually and this year is the centenary year. What's that about having the right product at the right place, time and price?

Haigh & Hastings also has a Duke of Wellington Limited Edition and is producing a special edition watch for the Australian Army's Special Air Services jubilee.

All watches at present seem to be based on what they call their M2 Diver watch which is automatic,

At the price points Haigh & Hastings has set for the current products, my guess is that they will do well.

Entrepreneurs keep our economy throbbing and without them and the risks they are prepared to take promoting their businesses, we'd all be much worse off.

What entrepreneurs do you admire? Comment and tell us who you believe are the top entrepreneurs in your area.


Wednesday, April 8, 2015

What is Addressable TV Advertising?

Targeted ads online have become the norm, and internet users expect to view ads that have been selected for them based on their previous web history and demographics. The same concept is now being applied to television. 

Addressable TV is a technology and marketing practice in which ads seen by TV viewers are segmented, letting groups of people watching the same programming see different, more relevant ads- regardless of their physical distance from one another.

The formula to determine which ads are the most relevant uses nuanced, data-driven household profiles, based on information like income, family composition, and even car leases and mobile contracts. However, the actual set-up for addressable TV is relatively simple: set top boxes have their own IP addresses, which allows a TV's Nielsen Data to be integrated with the data from other devices and databases.

The benefits of addressable TV advertisements are clear. Television currently has the largest audience reach of any media today at 96%, and TV draws more than $70 billion annually in ad spending. Research has also shown that households receiving addressable advertising tuned away 38% less often than households receiving standard advertising. The same study also found that targeting ads to the most relevant groups increased efficiency by as much as 56%.

In 2014, addressable TV only represented $200-300 million of the $70 billion ad spend on TV. However, within the next three years, industry experts believe that one-quarter of TV ad budgets will be spent on addressable TV. 

While change will happen over several years, now is the time to change your television advertising strategy to focus on the quality of targeted ads rather than the quantity.

Tate Handy
Guest Author

Friday, April 3, 2015

How to Improve Results of a Keyword Search

By guest author Mike Miranda

Improve Results of a Keyword Search

Most know that in order to have a successful SEO and marketing campaign, companies need to know the best keywords to use on their site. This helps to ensure that they are able to achieve a good ranking in the search engines for those terms and that their customers will be able to find them. It’s the skeleton of all great sites and campaigns. However, it is not always easy for people to understand just what they need to do in order to improve their keyword search results and actually get the right words and phrases.

Fortunately, there’s a relatively simple tactic that you can employ to begin a keyword search. Those who still find that they are not getting the results they want can always work with an SEO specialist who can help. For those who are willing to try it on their own, consider the following.

All the Words

Build a list of all of the potential words that are relevant to your business, and words that you feel customers may use when trying to find a site such as yours. It’s important to use a variety of methods to come up with these words, including analytics, internal search data, PPC data, competitor research, and Google tools. This will give you a large list of potential words.

You do not want to use all of these words though. You need to focus. Prioritize the most important keywords for your current campaign. These words that make it to the top of the list are the ones that you will want to use in your content and that you will want to track.

How many of these keywords should you have? It depends on the size of the campaign, the company, and the number of brands and products you may be trying to promote. Some very large companies may have hundreds of keywords on which they will focus. Smaller companies may have twenty, or perhaps just a handful.

Thinking Locally

If you have a smaller company and you are trying to get some local business, then it’s important that you add your location to the keyword search. For example, if you happen to own a small hardware store in Perth, to be more competitive, using “power saw in Perth” would be more beneficial than simply using “power saw” as a keyword. Think about your individual situation when you are doing the keyword search.
Mike Miranda is a writer and PR person for NAF Digital.  

Wednesday, March 11, 2015

Taking care of staff by offering safety officer training

By guest author Leon Claflin

The governments of most nations make it compulsory for companies and associations to carry out health and security training programs for their staffs. Undergoing such courses makes it potential for businessmen, authorities, or their staff to execute safe methods in workplaces and respond without delay and efficiently if an industrial accident or health risk comes about. The training not only assists while industrial hazards or issues like fire or earthquakes occur but also helps in sustaining practices that would make certain about the security in any work place or somewhere else.

A wide range of courses on health and protection in industry
The instructions given in the safety officer training program vary from one course to another. The fundamental courses provide training on necessary safety and health related practices and also how to pursue them. Some other courses offer management on areas for example health and security legislation, first aid, safety in food, manual handling and so on, which would extend over all sections of work. There is also fire training, which generally involves the response to fire alarms, by means of fire extinguishers or other ways of putting out the fire.

First aid courses are also included in safety officer training and these are intended to recognize and provide primary treatment for the sudden sickness or injuries so that the patient can remain stable till medical staff arrives on the spot. It would also comprise the task of Cardiopulmonary Resuscitation on the individuals. Some other courses consist of evacuation in emergency, hazard communication, control of hazardous ravage, laboratory protection, electrical security, tool related security and bio safety and so on. Basing up on your profession and requirements you may apply for these courses, although basic safety training related to industry would be obligatory for all of the workers.

Find the trainer in the internet
You could discover a lot of health and safety based training courses in the internet. The applicability of all of these training programs would rely on your own necessity as well as on what knowledge you already have. For instance some of the centers present courses like alarm response, office orientation, refresher courses and so on through online. All these would consist of learning materials that do not need practical training. A few of these trainings can need prior training. Thus, the necessities differ from one course to the other.

However, irrespective of which corporation you prefer, it is essential that they are proficient to give professional safety teaching, which is suited particularly to the requirements of your industry. A good firm should even be able to supply the whole thing from a commercial safety program to the Occupational Safety and Health Administration related assessment.

Author’s bio
The Author wrote this article as he has a great experience about safety officer training. From his practical knowledge on the relevant issue, he has given all the comprehensive information in the article in order that the businessmen can realize the importance of undergoing such training programs.