Wednesday, July 23, 2014

How to manage your trade show team the smart(er) way

By guest author James Burbank

Despite the naysayers who are saying that trade shows and exhibiting at trade fairs belong in history books and that they are too time- and cost-consuming without giving results, the reality is that trade shows are still going strong and that they are still a great way to gain new customers, make new partners and find suppliers.

One very important part of every successful trade show exhibit is the team that you have to assemble and train before the trade show starts and which you need to manage in a smart way so that you reap all the potential benefits of exhibiting at said show.

Assembling and training your team

When assembling the team, it is important to include many different people who will share some characteristics but who will also have their unique strengths.

For example, it is crucial to have a diplomat in your team, someone who will know how to defuse potentially stressful and tumultuous exchanges between team members or perhaps even with the visitors. It is also a good idea to have a tech-savvy member who will know what to do with your new iPad stands that you got for the booth. A leader is also a crucial part of every trade show team.

When it comes to training your team, it is absolutely essential that they know and understand their responsibilities and their tasks. However, you need to be patient and you need to understand that talking to hundreds or thousands of visitors is a scary prospect for many people. In the end, make sure that your team feels comfortable asking questions as you do not want them to go in without not being sure about something important.

Managing your team the smart way

Once the trade show begins, so will your job as a trade show team manager. The idea here is to be tough but fair, to put things as simply they can be put. Of course, for the duration of the trade show in question, you will be put in many situations that you will need to know how to defuse.

Trade shows are very specific occasions and you need to understand that people who may already work for your company and who are very good workers can get distracted and become less efficient than usually. For instance, a member of your team may start slacking, being late and so on. The idea is to let them know that this will not be tolerated, but there is really no need to go berserk on them.

Another “problem” with trade shows is that you may not be able to be present at all times due to other responsibilities or things you need to do. It is important that your team knows they are expected to perform even when you are not there. Of course, it is always good when you can be around, both to keep them in line, but also to contribute to your trade show presence yourself.

Tuesday, July 8, 2014

Little Details That Can Help You Attract Loyal Customers

By Guest Author Sophie Andersen
Displaying Little Details That Can Help You Attract Loyal Customers.jpg
This century did not start particularly well. Global economic crisis dominates headlines all over the world for quite some time already, and all signs point to the conclusion that it will dominate them in the foreseeable future. At the same time, it needs to be pointed out that the crisis is a sort of a self sustainable mechanism. It survives by perpetuating the fact of its own existence - the very fact that people think things are not going well will make the things even worse.

The key to solving this problem is in educating business people on how to change their way of thinking and start being positive and proactive in their approach to the market. However, before that happens, it is crucial to stay afloat and remain present while waiting for things to improve. This is best done by connecting to your customers and earning their loyalty - one loyal customer is worth many regular ones. Here is a couple of tips on the ways in which you can make sure your clients stay your clients for more than one transaction.

1. Recognize what people need and deliver it to them

People will be more likely to buy things (and keep buying things) if they feel those things are specially tailored for them. When planning your business strategy and products, you need to make sure that they can appeal to the customers in that way. When customers are satisfied, the majority of them will not look any further than you the next time they want to make a

2. Communicate with your clients and make them feel like they are a part of something

The communication with customers has never been easier than it is now - the advent of social networking on the internet has created a great opportunity for businesses to reach out to the world of their potential clients and include them in their company’s ecosystem. This way, without too much effort, the customers feel respected and thought of, which eventually makes them spend more.

3. Popularize your company’s brand

There are many ways in which you can promote your company and make your image stick out above everybody else. The aforementioned internet social networking is always an option, but do not neglect the power of the real world communication either. Attending business events and fairs can do miracles for your company, while distributing promotional products can help your brand reach even further, into the homes of your clients, where it can have further effect.

4. Make sure your loyal customers are rewarded for their loyalty

Nothing spells great user experience so convincingly as a company which appreciates and rewards its customers. The expenses you will have in order to provide your faithful clients with presents for their faithfulness are negligible compared to the positive effect this will leave on your company’s image. Show the people that you care, that you know they are the reason why you are where you are, and be sure that their response will be to stay your customers, all to the mutual benefit and satisfaction.

Monday, July 7, 2014

Today's post at People & Jobs blog is about Quick Response Codes (QR Codes).
If you use QRCs, let us know what you use them for and why.


Sunday, July 6, 2014

Business Typology & Finding Your Files

People and Jobs Blog - Something for Everyone

The latest post at People & Jobs has two free downloads that will help you overcome file bloat on your hard disk drives and file information so you can find it easier.


Monday, June 30, 2014

How to Throw Away a Three Million Dollar Contract

If you are silly enough, it's very easy to throw away a 3 million contract, especially when you are young and prone to stupidity. Or even old and prone to stupidity. However, in this case, the loser is a young football player, Todd Carney.

Here's an extract from News.Com.Au:
CRONULLA Sharks NRL star Todd Carney had two warnings about poor behaviour this year before the embattled club sacked him over a social media photo scandal. 
A vulgar picture of Carney urinating in his own mouth at a Cronulla nightspot went viral over the weekend — forcing Sharks directors to tear up his $3 million contract in a phone hook-up on Sunday.
The photo was taken two Saturdays ago in the men’s toilets at Northies after the team’s thrashing by Manly. The photo will not be printed because of its lewd nature.
I'm not sure what urinating into your mouth can do to help your health or longevity. It would probably get you into the Guinness Book of Records given that there's probably no-one else on the planet who has tried it, or perhaps been able to do it.

Every year the Darwin Awards provides details of those people who are so incredibly stupid that they have gotten themselves out of the human gene pool, usually by killing themselves. Perhaps it's time to have another set of awards for those who are just plain stupid. Unfortunately, it would probably be an overwhelmingly large book.


Sunday, June 15, 2014

Four Reasons Training Fails

Training is essential to any organisation, but all too often, it’s done poorly.
Many organisations with which I’m familiar conduct their training by sending people to advertised courses; courses in negotiation skills, time management, software training, safety training and so on. It seems to be more about appearances and using the allocated budget than a genuine attempt to improve outcomes.
In some cases, it’s probably done because it’s easier. Unfortunately, it’s very wasteful.
The only way to conduct training efficiently and effectively (cost effectively too) is to:

  1. Identify the need through skills audit or training needs assessment
  2. Purchase or produce the training required
  3. Send the right people to the training
  4. Assess participant outcomes, and
  5. Evaluate the training outcomes