Thursday, December 11, 2014

How do you find your important corporate email?

I've heard numerous reports about companies spending large sums on staff salaries searching through thousands of email messages to prove or disprove something in court cases. 

Once, business relied on physical filing systems and could generally locate an important memo, report or letter provided it was filed correctly.

Now that everyone has access to email, not only has traffic increased, but it's now harder to find something important when it needs to be found.

Not only is it essential to have a well structured filing regime on one's server drives and regular backups, it's essential to be able to find email when needed.

Let's go back to the 60s and I'll tell you about a system that worked then and will work now.

I joined the Royal Australian Air Force (RAAF) at 18 and was originally an equipment clerk working in a major warehouse/distribution centre. Some of the procedures and practices impressed me greatly. The RAAF had supply systems that worked like a Swiss watch and could have an aircraft component for a broken aircraft despatched by air within half an hour, sometimes less.

Another system that impressed me was the list of standard subject headings for every piece of correspondence. If something written was about Personnel, you'd simply look up an alphabetic list and choose the most relevant Personnel subject heading. Once a heading had been allocated, it remained for the duration of the communication.

Correspondence was easy to find when we wanted it.

Turn the clock forward 50 years and the same system could be used with email in corporations. Now we use keywords and keyword phrases for almost everything, so using keywords in email should be an extension of that. Here's an example:

Halle works in the Finance Department of a large organisation and sends a monthly report of expenditure to all department heads. The subject line of her monthly email always reads "BUDGET - Monthly Report for MONTH".

When anyone replies to her or discusses anything to do with the report, it MUST have a subject line commencing with "BUDGET - Monthly Report for MONTH".

Now, when someone wants to find an email on the corporate server, they can sort by sender, recipient, date, department and BUDGET. The probability of find the email they want quickly is increased tremendously.

What do you think? What type system does your organisation have for storing and finding email? Comment below and let us know.

Robin

Saturday, November 29, 2014

Are Affirmative Action Plans Fair?

As I read yet another blurb from a government agency about how it is going to get "indigenous Australians into jobs" by implementing what are racist policies for selection, my eyes rolled back in their sockets and I sighed, "ho hum".

Here we go again. I've been involved with these policies for at least three decades ... 30 years, and as a human resources specialist with years of experience in recruitment and selection, I've never seen one that works.

An affirmative action plan is really saying to those whom it favours that they aren't qualified or experienced enough to get a job if they have to compete with others, but we'll give you one anyway. We'll just have to hope that you learn something after you get in the job.

These type policies, apart from being racist (but excused under Australian law ... which is another issue), don't do the job winner any good and neither do they help the morale of other, better qualified candidates.

I've seen a handful of so-called indigenous Australian managers placed in jobs for which they had no chance of success. One person, who was a grader driver one year and a few years later a senior manager, couldn't write a properly worded letter. All his non-indigenous staff had to carry him despite the fact that he earned much more salary than anyone else in the office.

Everyone knew he wasn't up to the job and considered him a fool.

It can't have been good for him knowing that he was struggling and out of depth.

Where I live, there are dozens of organisations all falling over backwards to employ indigenous staff, but the truth is, there aren't sufficient job-ready people to go round, so a small, select group of people who are above average (for their race) move from one agency to another every 18 months or so as they perceive a better salary or opportunity. Most are "white" Aborigines who have indigenous ancestry but who are still allowed all the monetary and other benefits of the so-called disadvantaged.

Meanwhile, most Aboriginal people speak languages other than English and few speak really good English. Most have not been acculturated into good employment practices like turning up on time or even turning up, hygiene etc and are unsuited for work in the modern Australian society. Most are very poorly educated and if they were to apply for jobs, wouldn't get past first post.

Rather than pretending that an affirmative action program will improve their lives, government agencies would be better off case managing individuals through school, perhaps some form of post school training, and then let them compete when they were ready.

Giving people jobs because they are indigenous or part-indigenous is a recipe for failure and an affront to the dignity of other qualified applicants whose applications will be rejected on racist grounds..

There should be no room for racist government legislation, policies or practices in an increasingly diverse Australian society. What do you think?

Robin




Wednesday, November 19, 2014

I could have been playing golf but ...

Advertisement

I've taken the unusual step of advertising today because this is the best deal I have ever heard of. 

As a user of XSitePro Internet Marketing software for a decade, I had to bring you this news:

Paul Smithson (the creator of the award-winning website design software, XSitePro and a heap of best-selling courses) is opening the doors for the very last time for a Closing Down Special.
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When they held a sale in August, the initial batch they'd ordered sold-out straight away. Paul promised to get another batch done if there was enough demand, so that nobody was left unhappy (you won't ever be able to get your hands of this stuff again!)
 
Over $3,000 worth of products, training, graphics, templates, headers, videos, mp3s, PLR, interviews and sooo much more!
  • XSitePro - Award-winning Web Site Design Software
  • XHeaderPro - Header and Banner Design Software
  • XCommentPro - Add Interactivity To Your Website in Minutes
  • Complete Guide to Website Building Course - Takes Website Training To A Whole New Height!
  • Complete Guide to Traffic - Traffic Generation on Steroids! 
  • Complete Guide to Design - Discover the Secrets of Successful Design!
  • Guru Guide to Traffic - TEN in-depth interviews with ten leading traffic generation experts
  • XMailWrite - The key to success online - email deliverability software! 
  • Exclusive Interviews with the top Internet marketing brains on the planet
And that is just the beginning, there's also:-
  • Hundreds of Templates
  • Thousands of Headers
  • Over 28,000 Buttons
  • Reports
  • PLR
It really is a crazy, unmissable offer - phenomenal in fact!

The doors open at 10am EST today, and I fully expect that they will sell-out again, so please, please don't miss out - this offer is never going to be repeated!

Check it out here: http://goo.gl/a35iZF and let me know in a comment if you decide to buy something and I'll send you a gift.

Robin

PS: I use XMailWrite extensively and also XHeaderPro and like XSitePro, they are among the best programs I have seen.

Monday, November 3, 2014

Seo Wizard Wordpress Plugin Review

By guest author

Search engine optimization or SEO is what makes a website successful or a complete failure. SEO is optimizing your website so that a search engine can easily discover information about your site and narrow down what the purpose and relevance of your website is in relation to a particular search term.

There are many tools available to help web designers and developers focus their overall efforts in getting ranked by major search engines like Google, Yahoo and Bing. Using social media, relevant keywords, and well-structured web pages are just a few ways that can help optimize a website for getting a better rank. The SEO Wizard WordPress plugin is one powerful tool that can help you improve your websites position on search engines, providing tips and suggestions to get you results.
  • Why SEO Wizard?
    SEO Wizard is created by one of the most distinguished internet marketing and SEO companies in the United Kingdom, SEO UK. Designed by industry experts, this tool offers a great way to keep all the pages and posts consistent and up to par with professionally marketed websites. Because there are so many elements that go into optimizing your pages, the SEO Wizard plugin provides you with a solid tool and visual reference to make sure you are not forgetting a thing.
  • Keywords
    Keywords are one of the best ways to concentrate relevance on your web pages and this plugin makes sure to implement keywords in so many different ways. From the title of your webpage to alt tags, this tool does an excellent job of tracking keywords for you and making sure they are used an appropriate number of times. SEO Wizard features options for keywords such as automatic bold, italics and adding keywords to your post titles by simply checking a box.
  • Articles and Content
    Articles and other content on your pages or post are optimized by this tool. SEO Wizard will check to make sure that your posts are sufficient in size and contain additional content that can be optimized such as images, links or author information. When writing articles, quality content makes all the difference requiring a coherent and cohesive main idea. Keywords, images and other content can help to improve your articles and webpages by including features such as tags, categories, headers, alt tags, etc. This plugin will allow you to easily keep track of these search engine optimization elements, allowing you to focus on writing quality content. 
  • Social Media
    Integrating social media profiles to your posts is a great way to get the word out and improve your chances in getting ranked. By utilizing this plugin, you are given the option to add Facebook and Twitter profiles to your posts and pages. With plans to implement Google+, the addition of social media optimization in this plugin provides an effective way to boost your ranking among search engines.
  • Meta Descriptions
    This is the short paragraph about each page on your website that users will see on search engines. By including a meta description that provides a summary as to what your pages are about, search engines will know how relevant the content is on your page for they keywords that are searched by users. SEO Wizard includes a preview tool that lets you see how your meta description will look like on a search engine. In addition, the plugin features a setting that automatically lets you include your pages keywords, categories and tags in the meta description for further search engine optimization. Meta descriptions must be carefully written and should give users a good idea as to what your page is about so they will be more inclined to click on your link. This part of a search engine algorithm plays a significant role in page ranking and this WordPress plugin provides great functionality to tweak your meta description.
  • Page Analysis
    A really neat feature of the plugin is that a page analysis is provided. The page analysis score gives you a rough idea as to how the page can improve and includes a keyword density scale. All of the components that make up the score are listed so that you can easily identify areas that need improvement. Your score addresses how effectively keywords are being used, if used at all and are measured by keyword density, headers containing keywords, bold or underlined keywords, etc.
  • Plugin Integration
    Installation and setup of the plugin is simple and requires very little time. The plugin can be downloaded on the developer’s website or directly through the WordPress plugin search. The plugins settings can be configured and customized to your preferences and include several options mentioned previously. When writing a post or creating a new page for your website, the plugin tool can be seen and used to optimize each page, making it unique and focused on specific keywords.
Finding a plugin that provides robust features for search engine optimization like SEO Wizard does, is a valuable tool for any internet marketing professional or web developer. Getting your website ranked higher among search engines is no easy task, yet SEO Wizard for WordPress can make that process much simpler and give you a distinct advantage among your competitors.

The Seo Wizard plugin is provided by http://seo.uk.net free of charge under the GPL v2 licence.

Wednesday, October 22, 2014

Maximize ROI on Social Media Projects

From guest author Tate Handy

As social media continues its march towards digital marketing domination, companies are experimenting with new and exciting ways to market themselves using social media. One of the most effective ways brands have discovered for engaging with customers is through social media promotions; although these efforts are fairly simple to set up and run, it’s vital to keep your marketing objectives in mind to maximize your ROI.

Here are three simple steps to help you measure and optimize the ROI of your Facebook promotions:
  1. Set Your KPIs. Determine your Key Performance Indicators (KPIs) before you do anything else; on Facebook, these might include distribution, interaction, influence, lead generation, or conversion. As tempting as it might be, “likes” are typically not relevant to your campaign success; don’t include them as a KPI.
  2. Measure Your Efforts. According to Greg Macek, Marketing Resources’ VP of Digital Strategy, enlist the Facebook Ad Conversion Pixel as a tool to get an accurate picture of your Facebook ad success.

  3. Maximize Your Return. This involves three mini-steps. First, pick a prize that’s relevant to your business and include its image in your post. Next, write your promotional post; keep it simple, include the prize and its value in the title, and use bullet points to explain how to enter (link to page on your website that has the official rules). Finally, promote your sweepstakes using Facebook as well as other social media channels, you website, industry influencers, and Facebook Ads.
With social media contests, you get to engage with your customers in a fun way that ultimately ends with making the customer happy; by measuring and maximizing your ROI, you’ll walk away happy too.

Click on graphic to increase size

Wednesday, October 15, 2014

So, you think you know about training proposals

When the Australian Government enacted the "Training Guarantee (Administration) Act 1990" it:
"introduced the training guarantee levy that requires employers to contribute a minimum of an amount equal to 1.5% of their payroll to structured training or, if they have not contributed this amount, to pay the shortfall as a charge (the training guarantee charge)." HREF
Although the act had sound intentions ie, to increase training and therefore skills throughout Australian industry, the unintended consequences adversely impacted on the quality of Australian training.

One of those consequences was a feeding frenzy of "trainers" who tapped into the money firms had to expend annually. Every Tom, Dick and Mary became an overnight training expert.

Mostly unqualified amateurs appeared overnight. Many flew into regional towns with a box of hastily prepared course notes, overhead slides and delivered "training courses" in a rented room with rented furniture and equipment.

Short courses in time management, budgeting, negotiation skills, teamwork, and other easy topics sprang up all over the country. The amateurs delivery mode was what we professional educators once called "chalk and talk".

Amateurs and Training Proposals

On several occasions I worked with amateur trainers who were responsible for spending large sums of money on organising training activities. None knew how to do it properly and wasted thousands on sub-standard programs.

As a result, I wrote an e-book titled, "How to Write Winning Training Proposals".

It was intended to help amateurs write a proposal for training that would lead to development of a quality training program either in-house or by external consultant.

Today, the principles for development of training proposals have not changed and the e-book is still relevant. You can read more about it here.

Robin

PS: The Training Guarantee Act was suspended in 1994