Wednesday, November 19, 2014

I could have been playing golf but ...

Advertisement

I've taken the unusual step of advertising today because this is the best deal I have ever heard of. 

As a user of XSitePro Internet Marketing software for a decade, I had to bring you this news:

Paul Smithson (the creator of the award-winning website design software, XSitePro and a heap of best-selling courses) is opening the doors for the very last time for a Closing Down Special.
.
When they held a sale in August, the initial batch they'd ordered sold-out straight away. Paul promised to get another batch done if there was enough demand, so that nobody was left unhappy (you won't ever be able to get your hands of this stuff again!)
 
Over $3,000 worth of products, training, graphics, templates, headers, videos, mp3s, PLR, interviews and sooo much more!
  • XSitePro - Award-winning Web Site Design Software
  • XHeaderPro - Header and Banner Design Software
  • XCommentPro - Add Interactivity To Your Website in Minutes
  • Complete Guide to Website Building Course - Takes Website Training To A Whole New Height!
  • Complete Guide to Traffic - Traffic Generation on Steroids! 
  • Complete Guide to Design - Discover the Secrets of Successful Design!
  • Guru Guide to Traffic - TEN in-depth interviews with ten leading traffic generation experts
  • XMailWrite - The key to success online - email deliverability software! 
  • Exclusive Interviews with the top Internet marketing brains on the planet
And that is just the beginning, there's also:-
  • Hundreds of Templates
  • Thousands of Headers
  • Over 28,000 Buttons
  • Reports
  • PLR
It really is a crazy, unmissable offer - phenomenal in fact!

The doors open at 10am EST today, and I fully expect that they will sell-out again, so please, please don't miss out - this offer is never going to be repeated!

Check it out here: http://goo.gl/a35iZF and let me know in a comment if you decide to buy something and I'll send you a gift.

Robin

PS: I use XMailWrite extensively and also XHeaderPro and like XSitePro, they are among the best programs I have seen.

Monday, November 3, 2014

Seo Wizard Wordpress Plugin Review

By guest author

Search engine optimization or SEO is what makes a website successful or a complete failure. SEO is optimizing your website so that a search engine can easily discover information about your site and narrow down what the purpose and relevance of your website is in relation to a particular search term.

There are many tools available to help web designers and developers focus their overall efforts in getting ranked by major search engines like Google, Yahoo and Bing. Using social media, relevant keywords, and well-structured web pages are just a few ways that can help optimize a website for getting a better rank. The SEO Wizard WordPress plugin is one powerful tool that can help you improve your websites position on search engines, providing tips and suggestions to get you results.
  • Why SEO Wizard?
    SEO Wizard is created by one of the most distinguished internet marketing and SEO companies in the United Kingdom, SEO UK. Designed by industry experts, this tool offers a great way to keep all the pages and posts consistent and up to par with professionally marketed websites. Because there are so many elements that go into optimizing your pages, the SEO Wizard plugin provides you with a solid tool and visual reference to make sure you are not forgetting a thing.
  • Keywords
    Keywords are one of the best ways to concentrate relevance on your web pages and this plugin makes sure to implement keywords in so many different ways. From the title of your webpage to alt tags, this tool does an excellent job of tracking keywords for you and making sure they are used an appropriate number of times. SEO Wizard features options for keywords such as automatic bold, italics and adding keywords to your post titles by simply checking a box.
  • Articles and Content
    Articles and other content on your pages or post are optimized by this tool. SEO Wizard will check to make sure that your posts are sufficient in size and contain additional content that can be optimized such as images, links or author information. When writing articles, quality content makes all the difference requiring a coherent and cohesive main idea. Keywords, images and other content can help to improve your articles and webpages by including features such as tags, categories, headers, alt tags, etc. This plugin will allow you to easily keep track of these search engine optimization elements, allowing you to focus on writing quality content. 
  • Social Media
    Integrating social media profiles to your posts is a great way to get the word out and improve your chances in getting ranked. By utilizing this plugin, you are given the option to add Facebook and Twitter profiles to your posts and pages. With plans to implement Google+, the addition of social media optimization in this plugin provides an effective way to boost your ranking among search engines.
  • Meta Descriptions
    This is the short paragraph about each page on your website that users will see on search engines. By including a meta description that provides a summary as to what your pages are about, search engines will know how relevant the content is on your page for they keywords that are searched by users. SEO Wizard includes a preview tool that lets you see how your meta description will look like on a search engine. In addition, the plugin features a setting that automatically lets you include your pages keywords, categories and tags in the meta description for further search engine optimization. Meta descriptions must be carefully written and should give users a good idea as to what your page is about so they will be more inclined to click on your link. This part of a search engine algorithm plays a significant role in page ranking and this WordPress plugin provides great functionality to tweak your meta description.
  • Page Analysis
    A really neat feature of the plugin is that a page analysis is provided. The page analysis score gives you a rough idea as to how the page can improve and includes a keyword density scale. All of the components that make up the score are listed so that you can easily identify areas that need improvement. Your score addresses how effectively keywords are being used, if used at all and are measured by keyword density, headers containing keywords, bold or underlined keywords, etc.
  • Plugin Integration
    Installation and setup of the plugin is simple and requires very little time. The plugin can be downloaded on the developer’s website or directly through the WordPress plugin search. The plugins settings can be configured and customized to your preferences and include several options mentioned previously. When writing a post or creating a new page for your website, the plugin tool can be seen and used to optimize each page, making it unique and focused on specific keywords.
Finding a plugin that provides robust features for search engine optimization like SEO Wizard does, is a valuable tool for any internet marketing professional or web developer. Getting your website ranked higher among search engines is no easy task, yet SEO Wizard for WordPress can make that process much simpler and give you a distinct advantage among your competitors.

The Seo Wizard plugin is provided by http://seo.uk.net free of charge under the GPL v2 licence.

Wednesday, October 22, 2014

Maximize ROI on Social Media Projects

From guest author Tate Handy

As social media continues its march towards digital marketing domination, companies are experimenting with new and exciting ways to market themselves using social media. One of the most effective ways brands have discovered for engaging with customers is through social media promotions; although these efforts are fairly simple to set up and run, it’s vital to keep your marketing objectives in mind to maximize your ROI.

Here are three simple steps to help you measure and optimize the ROI of your Facebook promotions:
  1. Set Your KPIs. Determine your Key Performance Indicators (KPIs) before you do anything else; on Facebook, these might include distribution, interaction, influence, lead generation, or conversion. As tempting as it might be, “likes” are typically not relevant to your campaign success; don’t include them as a KPI.
  2. Measure Your Efforts. According to Greg Macek, Marketing Resources’ VP of Digital Strategy, enlist the Facebook Ad Conversion Pixel as a tool to get an accurate picture of your Facebook ad success.

  3. Maximize Your Return. This involves three mini-steps. First, pick a prize that’s relevant to your business and include its image in your post. Next, write your promotional post; keep it simple, include the prize and its value in the title, and use bullet points to explain how to enter (link to page on your website that has the official rules). Finally, promote your sweepstakes using Facebook as well as other social media channels, you website, industry influencers, and Facebook Ads.
With social media contests, you get to engage with your customers in a fun way that ultimately ends with making the customer happy; by measuring and maximizing your ROI, you’ll walk away happy too.

Click on graphic to increase size

Wednesday, October 15, 2014

So, you think you know about training proposals

When the Australian Government enacted the "Training Guarantee (Administration) Act 1990" it:
"introduced the training guarantee levy that requires employers to contribute a minimum of an amount equal to 1.5% of their payroll to structured training or, if they have not contributed this amount, to pay the shortfall as a charge (the training guarantee charge)." HREF
Although the act had sound intentions ie, to increase training and therefore skills throughout Australian industry, the unintended consequences adversely impacted on the quality of Australian training.

One of those consequences was a feeding frenzy of "trainers" who tapped into the money firms had to expend annually. Every Tom, Dick and Mary became an overnight training expert.

Mostly unqualified amateurs appeared overnight. Many flew into regional towns with a box of hastily prepared course notes, overhead slides and delivered "training courses" in a rented room with rented furniture and equipment.

Short courses in time management, budgeting, negotiation skills, teamwork, and other easy topics sprang up all over the country. The amateurs delivery mode was what we professional educators once called "chalk and talk".

Amateurs and Training Proposals

On several occasions I worked with amateur trainers who were responsible for spending large sums of money on organising training activities. None knew how to do it properly and wasted thousands on sub-standard programs.

As a result, I wrote an e-book titled, "How to Write Winning Training Proposals".

It was intended to help amateurs write a proposal for training that would lead to development of a quality training program either in-house or by external consultant.

Today, the principles for development of training proposals have not changed and the e-book is still relevant. You can read more about it here.

Robin

PS: The Training Guarantee Act was suspended in 1994

Monday, August 25, 2014

Keep Teamwork Thriving with a Team-Building Event

Team building events can be an amazing way for your staff to come together and grow as a cohesive unit. However, for many companies team building events are regarded as nothing more than a waste of time or a way to get out of doing "real work" for a few days. Holding a team building event that employees take seriously and actually enjoy can be challenging, but it is completely doable if you have the right attitude. Here are some steps to help you in planning a successful team building event.

Pick The Right Type of Activities For Your Team

The activities that fill the itinerary at a team building event are the deciding factor as to whether or not that event will be successful. Many companies pick some standard "getting to know you" or trust-building exercises without really putting any thought into what they are selecting for their employees. At many corporate organizations, educated and professional staff members will oftentimes resent these almost childish activities. This is why it's crucial that event organizers choose activities that indeed help to bolster trust and the team mentality, but that don't condescend to their staff members. Do your research to find activities that are appropriate.

Pick The Right Venue

Some team building events are a simple day of activities held onsite at the office, while others might be weekend-long excursions held at a hotel or conference center. Decide which is more appropriate for your team's needs. If you are indeed renting facilities or a hotel, start making calls early to ensure that you can find the best package deal or group rate. Holding your event off-site is generally the best course of action; by taking your team out of the same old boring office setting, they're more likely to be enthusiastic and excited for the planned activities when they arrive. The corporate function venue at some entertainment centre, for example, would be a great choice of venue.

Decide What You Want Out Of The Event

Every business has different goals for their team building events. Sometimes events are meant to address teamwork issues that your company has been experiencing, while other times it's simply a way to keep the ongoing attitude of unity and trust alive within your organization. You and the organizing committee should take the time to sit down and write out what sort of results you would like to see from your team building weekend. This will help you to better plan everything from the events to the venue.

A team building event is a fantastic way to promote teamwork, trust and togetherness at your organization. While you're certainly there to grow as a cohesive team, don't forget to include "fun" in your itinerary. Sometimes, the best team building happens when employees are allowed to just sit back, relax and enjoy each others' company outside of an office setting.

Author bio: Bob Gorman is event planner and organizer who likes writing helpful articles for small and corporate businesses. Currently, he is working as contributing writer to several blogs and event planner at corporate function venue

Image source:highergroundcreative

Wednesday, July 23, 2014

How to manage your trade show team the smart(er) way

By guest author James Burbank

Despite the naysayers who are saying that trade shows and exhibiting at trade fairs belong in history books and that they are too time- and cost-consuming without giving results, the reality is that trade shows are still going strong and that they are still a great way to gain new customers, make new partners and find suppliers.

One very important part of every successful trade show exhibit is the team that you have to assemble and train before the trade show starts and which you need to manage in a smart way so that you reap all the potential benefits of exhibiting at said show.

Assembling and training your team

When assembling the team, it is important to include many different people who will share some characteristics but who will also have their unique strengths.

For example, it is crucial to have a diplomat in your team, someone who will know how to defuse potentially stressful and tumultuous exchanges between team members or perhaps even with the visitors. It is also a good idea to have a tech-savvy member who will know what to do with your new iPad stands that you got for the booth. A leader is also a crucial part of every trade show team.

When it comes to training your team, it is absolutely essential that they know and understand their responsibilities and their tasks. However, you need to be patient and you need to understand that talking to hundreds or thousands of visitors is a scary prospect for many people. In the end, make sure that your team feels comfortable asking questions as you do not want them to go in without not being sure about something important.

Managing your team the smart way

Once the trade show begins, so will your job as a trade show team manager. The idea here is to be tough but fair, to put things as simply they can be put. Of course, for the duration of the trade show in question, you will be put in many situations that you will need to know how to defuse.

Trade shows are very specific occasions and you need to understand that people who may already work for your company and who are very good workers can get distracted and become less efficient than usually. For instance, a member of your team may start slacking, being late and so on. The idea is to let them know that this will not be tolerated, but there is really no need to go berserk on them.

Another “problem” with trade shows is that you may not be able to be present at all times due to other responsibilities or things you need to do. It is important that your team knows they are expected to perform even when you are not there. Of course, it is always good when you can be around, both to keep them in line, but also to contribute to your trade show presence yourself.